Brand voice from examples

Best with Claude or GPT

A reusable voice guide built from writing you already like.

Updated Jul 26, 2026

Here are three pieces of writing whose tone I want: paste samples — mine, or someone else's I admire. Work out what they have in common and write me a voice guide: five tone attributes, each with a do and a don't example taken from the samples; sentence length and rhythm; words to favour and words to avoid; and how the voice should change when the news is bad. Then write 100 words about my product in that voice, and 100 words in a voice that's subtly wrong, so I can see the difference. Format the guide so I can paste it into future prompts as a style reference.

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